All participants must be 18 or older. No accompanying children permitted. Valid ID will be required if requested by the tour guide.
Tours must be booked and paid for in advance. If you are not able to book ahead but we have space available we may be able to take you ‘last minute’ on a tour for a cash payment. Some tours require final numbers before the day, so we recommend booking at least 48 hours ahead of time.
All tours include some walking (10-15 minutes minimum), of which you must be capable. The Cheltenham Beery Walking Tour is the most walking-heavy and involves approximately 30 minutes of walking. Please wear comfortable and practical shoes (which in this case means closed toe) as there can be slip and trip hazards in active brewhouses and on the ye olde English streets. We also recommend checking the weather before your visit and dressing accordingly; British weather is variable even in the middle of summer, and we’d hate for you to get cold or drenched between venues!
Many of the establishments that the tours visit are sadly not wheelchair accessible; please contact us before booking if you have any accessibility requirements and we will do our best to accommodate you.
Photos & Marketing
We take photos of tour and tasting participants throughout the tours (both public and bespoke). We use these photos in our marketing efforts both online and in print, including posting the photos on Facebook and Twitter and on our website. We reserve the right to additionally use these photos in print and digital advertising through third party companies, although we will never sell your photo to another business for their own use. If you do not want your photo taken or used, please inform us by email prior to your tour. Alternatively, let your guide know on the day if this bothers you and we’ll delete the photos that you are in (this is not as good as knowing ahead of time, as we can plan around this and take photos without you in them). The images we take are fortunate (we post them on Facebook and you’re welcome to tag, share, and download them), and help our small business promote the activities!
We collect your name and contact information during the booking process. This information will never be sold to any other company. We do not collect any payment information from you – payments are either made by BACs or through PayPal. We may use your contact information to get in touch with you regarding your purchase/booking in case of questions or issues, including by phone call, text or email. If you participate in a Brewerism tour or tasting we will add your email address to our newsletter subscriber list. If you do not wish to receive these emails all you need to do is unsubscribe. Please contact us if you have any questions about our policies.
Frequently Asked Questions
What’s included in a BREWERISM tour?
All of the following is included in our tours:
A passionate, knowledgeable tour guide who shares the art and science of brewing, including beer ingredients and the brewing process
Behind the scenes tours of microbrewery brew houses and maybe even a beer cellar
Transportation between the breweries/venues (where applicable – some tours are walking only!)
Plenty of delicious beer samples at each stop
Snacks/light bites at one venue on the tour
A group photo, posted on our Facebook Page after the tour
How do I make a reservation?
You can book your tour online by using our shop – each tour is a ‘product’ in the shop and you will indicate whether you want to tour with or without beer (when this option is available). We do not have a card reader, so we are not able to take payment information over the phone, email, or in person. We apologise for any inconvenience.
Instructions: you can get to the ticket booking function by:
clicking on the tour description box on the home page or “TOURS” page
going to the “SHOP” page and selecting the “TOURS” category
clicking the “Book Now” button at the bottom of the homepage or “TOURS” page
clicking on the “Upcoming Tours” listings on the shop pages’ sidebar
Once you are in the shop you can view our tour dates as items which you can purchase. Click on the date for which you would like to reserve tickets and follow the checkout instructions. You can pay via BACs (if you are in the UK – this is preferred, as it saves us the credit card fees), or via Paypal – you can choose whether to use your Paypal account or a credit card.
For bespoke ‘Brewed for You’ Tours & Tastings email Shandin ([email protected]) to arrange.
Do I have to make a reservation/buy tickets in advance?
Yes. We will not hold a place for you without pre-payment in full. If you are unable to book in advance but would still like to join us on a brewery tour, you can call us to see about joining same-day, pending availability. No guarantees are given in this case; we highly recommend booking in advance. If there is space on a tour ‘last minute’ you will need to pay the guide in cash at the beginning of the tour.
What methods of payments are accepted?
We don’t like it when you get to a checkout page and suddenly there are additional fees to pay, so we have decided to suffer these costs on your behalf. With that in mind, we prefer that you pay by BACs if you are UK-based, to save us the third-party processing fees. We do use Paypal, which means that you can use your personal Paypal account or a credit/debit card (Visa, Mastercard, Amex, etc.).
It’s also recommended to bring money with you, as you may wish to buy souvenirs, gifts or beer to take away – the breweries and beers on the tour are awesome, you’re going to have a great time and may want mementos for yourself or family/friends.
I’ve booked my tour. Now what?
If the booking was made successfully you can expect a reservation and payment confirmation email containing your tour details. If you have booked onto a tour that has not yet reached its minimum number of people (4 for some, 8 for others), we will contact you to let you know and will keep you updated. If a tour does not reach the minimum it will be cancelled and you will be issued a full refund. One day before your booking you will receive a reminder email.
What if I have to cancel my booking?
What a shame! Please contact us as soon as possible if you need to cancel. We will try to reschedule you on another tour first, but if this is not possible we will issue a refund on the following basis: cancelled 72 hours or more in advance, refund -15% admin fee; cancelled 24-72 hours in advance, refund -30%; cancelled within 24 hours of tour/tasting, no refund.
What if I book for the wrong date?
If you book for the wrong date contact us immediately! If you contact us at least 72 hours before the booked date (not the intended date) we will happily transfer your booking to the correct date, provided there is availability. If you contact us with less than 72 hours of notice before your booked date, a fee may be levied to change the date. We will not issue a refund if you book for the wrong date and then do not show up. Please carefully review your booking details at the time of purchase and when your confirmation email is sent to you.
What if I forget and do not show up for my tour?
You will receive a confirmation email after booking, as well as a reminder the day before the tour. If you are a no-show we will be sad to have you missing from the group, but you will not receive a refund. However, if you are still keen to go on a BREWERISM adventure, please contact us and we will book you onto a future tour with a 10% discount. We have to inform our partners of numbers in advance, and we may still have to pay them for your participation if you do not show up.
What if I don’t enjoy the experience? Can I get my money back?
This is highly unlikely – the breweries and beers on offer are excellent, and we strive to provide top notch service and experiences for our adventurers. We do not offer refunds for tours or tastings that do not meet expectations. However, we take feedback very seriously, and would appreciate having a chat about why you did not enjoy yourself. Depending on the cause we may offer some form of compensation, purely at our discretion.
I have dietary restrictions or requests. Will there be options available for me?diet
Perhaps, although this cannot be guaranteed. Please inform us of any dietary requirements as early as possible (for example before booking or in the “Order Notes” section at Checkout. Vegetarian, vegan and gluten free food options can be provided (although last minute requests may not be), however the beers available may not fulfil vegan or gluten free requirements.
The British beer industry is starting to respond to the rise in vegan and gluten-intolerant diets, but we are in the early stages and options across the UK are still very limited. Favourite Beers, a partner of BREWERISM and a stop on the Cheltenham Beery Walking Tour, does stock beers that are vegan-friendly and gluten-free, and we recommend visiting the shop to discover beers that are tasty and suit your needs.
Where is the meeting point and drop-off point for the tours?
Meeting Points: Your confirmation and reminder emails will include information about the meeting point. If you are late on the day, you are welcome to meet your guide at the first stop on the tour. However, please notify us as soon as possible if you are running late or are lost so that we can direct you where to find the group. We will get started without you, as the tours run on a schedule, so the guide won’t be able to take a phone call once the tour has started.
For tastings you will be expected to meet at the tasting venue, and this information should be included on your confirmation email.
Ending Points: At the end of the tour you may want to linger in the brewery or venue that the group is enjoying, or you may want to dash off for a train or other obligation. On walking tours your guide will linger for a few minutes and then head back into town (on foot) – you are welcome to join or to make your own way. For tours that use vehicular transportation to take you further out of the town centre, your guide will be able to advise you of transportation options back to town or your parked vehicle (to be paid for by you). Our minibus tours around Gloucestershire include multiple pre-set drop-off locations, and these are listed in the tour details.
How do I get to the meeting point?
Your confirmation email will contain the Meeting Point address. We advise you to walk or to use public transportation to reach the Meeting Point, or we can recommend a taxi company for you (which you can use at your expense). We choose Meeting Points which are near to bus stops and/or train stations. Pay-and-display parking is available in central Cheltenham and Gloucester, however the tours include an amount of beer that will likely put you over the legal driving limit and we do not endorse drinking and driving, even if done under the legal limit.
Please note: The tours involve visiting several venues, and these partner companies are expecting us to be on time. Therefore, we will start the tour on time, and will leave without you if you are late. Your guide will be at the Meeting Point up to 10 minutes before the start to greet any early comers.
Is parking available near the meeting/ending point?
Central Cheltenham and Gloucester has several pay-and-display car parks which would place you within a 10-15 minute walk of the tour Meeting Points. If you can walk, use public transportation or a taxi we strongly encourage that you do so. BREWERISM tours include plentiful beer samples that we would like you to enjoy (responsibly). We do not endorse drinking and driving, even when the driver remains under the legal limit.
To locate Cheltenham car parks you can use the Cheltenham Borough Council website.
How much beer is provided on the tour?
We hope to provide you with a fantastic range and volume of beer to sample at the venues that we’ll visit on the tours. If you’re still feeling thirsty, you’re welcome to buy a cheeky extra beer along the way, although keep in mind that we have a schedule to keep to, so don’t buy a beer that you’ll have to leave behind (we do not encourage ‘chugging’). You will also be able to purchase cans/bottles of beers to go, and may even get a chance to fill a growler (glass three pint take-away container) or crowler (two pint take-away can) if you have one!
Please note: your tour guide will not be able to serve or sell you beer if you are visibly intoxicated, per UK law. We endeavour to strike a balance between a premium quality tour that provides value-for-money in terms of beer and food, and a responsible, fun experience for everyone on the tour and our business partners.
If you think we can improve the selection or amount of beers, PLEASE let us know so we can make our tours even better!
Is food provided on the tour? How much?
The tours will always include a light snack (cheese, crackers and pickled veg or canapes – it depends on the tour) which we’ll enjoy at one of the stops, alongside some of those beer samples you’re so excited about. In addition to the food provided you are welcome to bring your own snacks to have between venues, or you can purchase things like crisps (that’s chips to Americans), pretzels, etc. at some venues. We recommend eating a big brunch or lunch before the tours so that you’re stomach is ready to accommodate the beer samples safely!
What types of people go on beer tours?
Our tours are great for locals, beer newbies and beer enthusiasts, couples, solo travellers, tourists, business away-day groups, hen and stag do groups, birthday and un-birthday celebrators and every person in between! The tours are meant to be an adventure – a chance to do something a bit different with your day – whether you’re on your own or with a partner or group. Together we’ll learn about beer and brewing, appreciate and support local businesses, drink and dine on high quality products and generally have a great time!
Which breweries and beery establishments will I visit while on tour?
BREWERISM works with many local beer businesses, which allows us to offer a range of different tours. We’re proud of the relationships we’ve built with our partners and work hard to create tours which are beneficial and convenient for them as well as fun for our customers. Our current tour venues include: DEYA Brewing Company, Wild Beer at Jessop House, Favourite Beers, Prescott Ales, Sandford Park Alehouse, Battledown Brewery, Brewhouse & Kitchen (Cheltenham and Gloucester branches), Hillside Brewery, Gloucester Brewery, Tank, Stroud Brewery, Corinium Ales, Cotswold Lion Brewery and our first cidery partner, Beard and Sabre Cider Company.
Am I expected to tip?
The tour guide will take care of all the included tour expenses such as beer samples, snacks and transportation, which includes taking care of our partners and covering any tips that may be expected. If you feel strongly that your BREWERISM guide deserves a tip, feel free to give it! It is not expected.
What should I wear and what should I bring with me?
Wear: BREWERISM was founded on the love of travel, education and beer – we’re not the formal, dressy type. We believe in dressing comfortably in order to feel relaxed and able to enjoy the adventure at hand. You must wear closed toe shoes. We recommend that you wear footgear made for walking, and be aware that breweries contain many trip and slip hazards. Consider the weather, as England can be grey and rainy throughout the year.
Bring: Cash if you can, or at least a credit/debit card to purchase souvenirs and take-away beers (seriously, there are so many good ones, you’ll want some for later), your CAMRA card if you’re a member (Favourite Beers gives a CAMRA discount on purchases made in cash), a bag to carry your spoils and your thirsty self!